Trax Technology

What it is:

An end-to-end omnichannel retail solution built for unified customer experiences — online, in-store, and back office — all integrated with ERP and CRM under the Dynamics 365 suite.

What it does:

• Unifies physical and digital storefronts (POS, e-commerce, mobile)

• Centralizes product, pricing, promotions, and inventory across all channels

• Supports personalized shopping with customer profiles and loyalty programs

• Handles order fulfillment, returns, and distributed order management

• Integrates with finance, supply chain, and customer service modules

Business Benefits:

• Deliver consistent customer experiences across channels

• Optimize stock availability and pricing in real-time

• Increase upsell/cross-sell via AI-driven recommendations

• Streamline back-office operations across sales, inventory, and service

• Fully integrated with F&O, CE, and Power Platform

Common Use Cases:

• Retail chains with both online & physical stores

• Brands running global e-commerce with complex pricing models

• Franchises needing unified product & promotion control

• Businesses offering click-and-collect, delivery, and returns

Microsoft Power Platform

What it is:

A suite of low-code/no-code tools for building custom apps, automating processes, analyzing data, and creating chatbots — without needing developers.

What it does:

• Power BI: Create real-time dashboards and reports

• Power Apps: Build custom apps for mobile or web

• Power Automate: Automate repetitive tasks and approvals

• Power Virtual Agents: Build AI chatbots for service or internal use

• Dataverse: Secure, central data platform for all tools

Business Benefits:

• Empowers non-technical users to innovate

• Speeds up digital transformation

• Reduces costs of development and integration

• Seamlessly connects with Microsoft 365 and Dynamics

Microsoft Dynamics 365 Customer Engagement (CE)

What it is:

A suite of CRM (Customer Relationship Management) applications that help businesses manage their customer relationships across sales, marketing, service, and field teams.

What it does:

• Tracks leads, opportunities, quotes, and pipelines (Sales)

• Automates campaigns and manages customer journeys (Marketing)

• Handles service tickets and customer support (Customer Service)

• Optimizes technician dispatch and mobile work (Field Service)

• Provides dashboards, AI forecasting, and reporting

Business Benefits:

• 360° view of the customer lifecycle

• Increases sales efficiency and customer retention

• Unifies teams around shared customer data

• Improves service delivery and brand trust

Microsoft Dynamics 365 Finance & Operations (F&O)

What it is:

An enterprise-level ERP (Enterprise Resource Planning) system designed for large organizations that need to manage complex finance, supply chain, and manufacturing operations.

What it does:

• Controls global financials across multiple legal entities

• Optimizes inventory, logistics, and procurement

• Manages production lines and manufacturing workflows

• Automates budgeting, forecasting, and regulatory compliance

• Integrates with HR, project, and service operations

Business Benefits:

• Real-time visibility into operations and financials

• Reduces manual errors and boosts productivity

• Supports global growth and compliance (VAT, IFRS, ZATCA)

• Scales to handle large operations, users, and workflows