The complexity of modern supply chains requires new methods of training and collaboration. To address this, Trax Group, a global leader in transportation spend management, launched the “Let’s Chain It” program, a supply chain simulation and training initiative that uses Inchainge’s business game, The Fresh Connection. The program has been hosted in multiple regions, including Saudi Arabia, and is aligned with efforts such as Saudi Vision 2030 to strengthen logistics and supply chain capabilities.
About Trax Group
Nature of Business
Trax Group delivers end-to-end digital transformation solutions. Its services span:
-
Digital Business Transformation for enterprises and mid-sized companies.
-
Business Excellence & Transformational Consulting through specialized programs like Business Rader, Business Optimizer, and Business Controller.
-
Professional Development & Capacity Building via accredited training, APICS certification programs, and customized learning solutions.
-
AI-Powered Insights through Trax Intelligence, offering predictive analytics, intelligent automation, and cognitive technologies.
-
Scalable Digital Solutions for SMEs, including Microsoft Dynamics 365 Business Central implementations and Trax-owned mobile business apps.
About Inchainge and The Fresh Connection
-
Inchainge: A Netherlands-based company specializing in experiential learning through business simulations. Its products are widely used in universities and corporations worldwide.
-
The Fresh Connection (TFC):
-
A web-based business simulation game.
-
Participants manage a virtual fruit juice company in financial distress.
-
Each team member takes on one of four roles: VP Supply Chain, VP Operations, VP Purchasing, VP Sales.
-
The objective is to improve the company’s ROI while balancing cost, service, risk, and sustainability.
-
-
Learning objectives:
-
Understand cross-functional trade-offs.
-
Improve supply chain risk management.
-
Align strategy and operations with financial results.
-
Apply sustainability principles, including carbon footprint considerations.
-
-
Adoption: Used by business schools (e.g., VU University Amsterdam, MITx courses) and multinational companies (e.g., Mars UK) for leadership development.
The “Let’s Chain It” Program
-
Developer: Trax Group.
-
Simulator used: The Fresh Connection by Inchainge.
-
Concept: A value chain and business integration journey combining theory, simulation, and decision analysis.
-
Learning focus:
-
Reading and analyzing financial statements.
-
Understanding how business decisions affect profitability.
-
Experiencing value chain integration in a safe, simulated environment.
-
-
Structure:
-
Opening Workshops: One-day in-person sessions (e.g., Riyadh on 18 October 2025, Jeddah on 2 November 2025).
-
Remote Rounds: Local and global rounds conducted online (4–14 November 2025).
-
Team Roles: Each team has four mandatory roles (Supply Chain, Purchasing, Operations, Sales), with an optional Director/Coach.
-
-
Participation rules: Teams must consist of members from the same organization; individuals cannot compete alone.
Let’s Chain It in Saudi Arabia
-
Purpose: Part of professional capacity building linked to Vision 2030, aiming to strengthen logistics and supply chain knowledge.
-
Workshops and finals: Held in Riyadh and Jeddah, followed by online Saudi finals and then a global final.
-
Scale: Over 60 company teams participate in Saudi Arabia. Globally, the program references participation from more than 250 companies.
-
Awards:
-
Top 3 teams in Saudi receive fully sponsored training programs.
-
Vouchers for APICS supply chain certification courses.
-
Winners of Recent Editions
-
Nova Water: Announced as the Saudi Champion of Let’s Chain It in a recent event.
Strategic Impact
-
The partnership between Trax Group and Inchainge combines complementary strengths to advance supply chain education and transformation:
-
Digital Transformation Expertise: Trax Group brings over 14 years of experience in enterprise and mid-market digital transformation, consulting, and capacity building, with recognized strengths in business optimization, Microsoft Dynamics 365 solutions, and AI-powered analytics.
-
Experiential Learning Platforms: Inchainge provides The Fresh Connection business simulation, a globally recognized tool for building cross-functional supply chain knowledge, decision-making skills, and financial alignment.
Together, they deliver a unique blend of practical digital solutions and experiential training, enabling organizations to align strategy with execution, strengthen team collaboration, and build sustainable supply chain capabilities — fully in line with the ambitions of markets such as Saudi Arabia under Vision 2030
-
FAQ
Q1: Who organizes the Let’s Chain It program?
A: It is developed and run by Trax Group.
Q2: What simulator does it use?
A: It uses Inchainge’s The Fresh Connection simulation game.
Q3: What is The Fresh Connection about?
A: A virtual juice company in crisis where teams must make cross-functional decisions to improve ROI.
Q4: Where has Let’s Chain It been held?
A: It has been held in Saudi Arabia (Riyadh, Jeddah) with follow-up rounds online; Trax describes it as a global program.
Q5: When was the Saudi edition in 2024?
A: Riyadh on 26 October 2024, Jeddah on 2 November 2024, followed by remote rounds 4–14 November 2024.
Q6: Who can participate?
A: Teams of 4–5 from the same organization. Individuals cannot join alone.
Q7: What roles exist in the simulation?
A: Mandatory roles: Supply Chain, Operations, Purchasing, Sales. Optional: Director/Coach.
Q8: What do winners receive?
A: Fully sponsored training programs (with travel & accommodation) and vouchers for supply chain courses (including APICS certifications).
Q9: Who has won before?
A: Nova Water (Saudi Champion, 2024); SADR Logistics Services (Champion, 2022).
Q10: How many companies participate?
A: Over 60 company teams in Saudi Arabia; over 250 companies globally are referenced in relation to the program.
Q11: What skills does the program teach?
A: Financial literacy (reading P&L), end-to-end supply chain management, risk management, sustainability trade-offs, teamwork.
Q12: How is it aligned with Saudi Vision 2030?
A: By developing supply chain competencies, improving logistics capabilities, and supporting business competitiveness.
Conclusion
The collaboration between Trax Group and Inchainge through the Let’s Chain It program represents a practical shift in supply chain education. By combining Trax’s expertise with Inchainge’s simulation, organizations in Saudi Arabia and beyond gain a powerful platform for training, competition, and professional development.
Through workshops, simulations, and finals, participants learn not only theory but also the real-world impact of their decisions. With champions like Nova Water and SADR Logistics Services, the program has already built a track record of engagement and achievement, and its continued alignment with Vision 2030 highlights its strategic importance in shaping the future of supply chains.
No comment