The countdown has officially begun for the return of Let’s Chain It 2025, the Kingdom’s leading supply chain learning journey organized by Trax Group. Since its inception in 2014, this transformative event has brought together Saudi Arabia’s top organizations, connecting professionals, strategies, and innovation across the nation’s supply chain ecosystem.
This year’s edition comes with a renewed vision — “Reconnection.” The 2025 journey focuses on rebuilding bridges between departments, teams, and strategies to create a stronger, smarter, and more resilient supply chain network.
From Riyadh to the World
The 2025 journey begins in Riyadh on Saturday, October 25, 2025, with an intensive full-day kickoff workshop — followed by a series of virtual sessions from October 27 to November 14, 2025.
Top-performing teams will move forward to represent the Kingdom of Saudi Arabia at The Fresh Connection Global Finals, where they’ll compete on the international stage and earn an exclusive Executive Masterclass at Cranfield School of Management (UK).
Led by Industry Visionaries
The event will feature key leaders from Trax Group, including:
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Mr. Mohamed Ismail, Managing Director — driving transformation and organizational excellence.
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Eng. Ahmed Maghraby, CEO — leading innovation through technology and strategy.
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Dr. Ahmed Farouk, Director of Consulting Services — turning data-driven insights into real business performance.
These industry experts will guide participants through the journey, offering strategic insights, real-world case studies, and leadership perspectives that redefine supply chain excellence.
Celebrating a Legacy of Success
Since 2014, Let’s Chain It has crowned exceptional teams who have demonstrated collaboration and strategic mastery, including winners from Nada Dairy, Nahdi Medical Co., Saudi Readymix, Goody, AlJammaz Group, SADR Logistics, Alfanar Group, and most recently Nova Water in 2024.
Each champion represents the growing strength of Saudi Arabia’s supply chain community — one that continues to evolve, innovate, and lead.
Exclusive by Invitation Only
Participation in Let’s Chain It 2025 is by invitation only, ensuring that each attendee gains maximum value from this focused learning experience.
With limited seats available, only the most forward-thinking organizations will take part in shaping the next era of supply chain leadership.
About Trax Group
Trax Group is a leader in digital transformation, enterprise solutions, and supply chain excellence. Through consulting, training, and technology, Trax helps organizations to connect strategy with execution, building agile and future-ready operations.
Learn More
To register your team or learn more about the Let’s Chain It – Riyadh 2026 learning journey, visit:
F.A.Qs
Frequently asked questions
"Let's Chain It" is Saudi Arabia's premier supply chain learning journey, launched by Trax Group. It's a series of expert-led sessions designed to empower professionals with the latest strategies and technologies.
It is essential for Supply Chain & Logistics Professionals, CEOs, CIOs, IT Leaders, and Operations & Project Managers looking to drive innovation and resilience in their organizations.
You will gain insights into leading strategic change, leveraging digital integration (like ERP & AI), and developing smarter, more resilient supply chains to navigate future challenges.
The journey is led by Trax Group's top leaders: Visionary Mr. Mohamed Ismail, technology pioneer Eng. Ahmed Maghraby, and strategy specialist Dr. Ahmed Farouk.
To join this transformative learning journey and secure your spot, please Visit the official event page: Let's Chain It Registration form.
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