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Find quick answers to the most common questions about Trax Group’s services, events, and training programs. Learn more about how we work, what to expect, and how to get involved — all in one place.

F.A.Qs

Frequently asked questions

What is Trax Group?

Trax Group is a Saudi Arabian-based company that provides end-to-end digital transformation services. They help businesses of all sizes—from large enterprises to small and medium-sized organizations—optimize their operations through technology, consulting, training, and AI-powered solutions.

What is ERP implementation?

ERP implementation is the process of integrating an Enterprise Resource Planning (ERP) system into a business. This includes various stages such as readiness assessments, customization, deployment, and post-launch support to ensure the system meets the organization's needs efficiently.

How can Trax Group assist with ERP implementation?

Trax Group provides seamless Microsoft Dynamics 365 implementations tailored for Saudi businesses. Our services include comprehensive readiness assessments, customized deployment strategies, and ongoing support to maximize return on investment and minimize disruption.

What are the benefits of implementing an ERP system?

Implementing an ERP system can lead to improved efficiency, streamlined operations, better data management, enhanced compliance, and ultimately, a higher return on investment (ROI) by optimizing business processes and resources.

What is business transformation?

Business transformation refers to the process of fundamentally changing the way a business operates, often through the optimization of operations, digitization of workflows, and alignment with strategic goals, such as Saudi Vision 2030, to drive growth and improve efficiency.

How can Trax Consulting help with business transformation?

Trax Consulting assists organizations in their business transformation journey by providing expert guidance on optimizing operations, implementing digital workflows, and ensuring alignment with strategic initiatives like Saudi Vision 2030 to unlock new growth opportunities.

Why is aligning with Saudi Vision 2030 important for business transformation?

Aligning with Saudi Vision 2030 is crucial for business transformation as it ensures that organizations are in sync with national strategies aimed at economic diversification, sustainability, and innovation, ultimately positioning them for long-term growth and success in a rapidly evolving market.

What is business consulting?

Business consulting is a service that provides organizations with expert advice and strategies to help them overcome challenges, seize opportunities, and improve overall performance. It often involves analyzing current practices and implementing effective solutions tailored to the organization's objectives.

How can Trax Group’s Business Consulting help my organization?

Trax Group’s Business Consulting can empower your organization by providing actionable insights, tailored strategies, and expert guidance to navigate challenges and leverage opportunities. Our senior consultants utilize global expertise combined with local market knowledge to deliver transformative results.

What types of challenges can business consulting address?

Business consulting can address a variety of challenges including operational inefficiencies, market entry strategies, financial management, organizational restructuring, and more. Our consultants assess your specific situation to provide targeted solutions that drive measurable improvements.

What types of training programs does Trax Academy offer?

Trax Academy offers a variety of training programs that blend real-world consulting projects, industry-certified training, and personalized coaching to equip professionals with the skills needed to lead change and meet today's business needs.

How does TRAX Scale support SMEs in their digital transformation?

TRAX Scale supports SMEs by offering affordable, step-by-step technology solutions that allow businesses to automate processes, improve operational efficiency, and accelerate growth while ensuring continuity in their operations.

How can Trax Academy help in reskilling teams?

Trax Academy provides targeted training programs designed to address specific skill gaps within teams, ensuring that organizations can adapt to market demands and stay competitive. Our blend of practical projects and coaching enables effective reskilling.

Where is Trax Group located?

Trax Group has a strong presence in the Middle East with four branches:

  • Saudi Arabia (Headquarters): Riyadh

  • Saudi Arabia (Sales Offices): Jeddah and Khobar

  • Egypt (Operations & R&D Center): Cairo

What are the main business units of Trax Group?

Trax Group is structured into five specialized business units, each serving a different aspect of business transformation:

  • Trax Technology: Implements large-scale digital transformation for enterprises and mid-sized companies using Microsoft platforms (like Dynamics 365) and their own mobile apps.

  • Trax Consulting: Offers business excellence and transformational consulting services to optimize performance, strategy, and governance.

  • Trax Academy: Provides professional development and capacity building through accredited supply chain certifications (like APICS) and customized training programs.

  • Trax Intelligence: Develops smart AI solutions, including their flagship Supply Chain Digitizer platform, to power data-driven decisions.

  • Trax Scale: Delivers scalable digital transformation solutions specifically for Small & Medium businesses, primarily using Microsoft Dynamics 365 Business Central.

What specific services do they offer?

Our services are comprehensive and cover the entire digital transformation journey:

  • Technology Implementation: Deploying and customizing Microsoft Dynamics 365 (ERP & CRM), Power Platform, and their own mobile apps.

  • Business Consulting: Strategic services like "Business Radar" (assessment), "Business Optimizer" (performance improvement), and "Business Controller" (governance).

  • Training & Certification: Official APICS/ASCM supply chain certifications and tailored learning programs.

  • AI & Analytics: Building custom AI solutions and platforms for supply chain digitization and intelligent automation.

  • Owned Software Products: We have our own intellectual property (IP) in the form of mobile and cloud solutions.

What are Trax Group's "Owned Products"?

Trax Group develops and sells its own software products, which include:

  • Supply Chain Digitizer (SC Digitizer): A cloud-based platform for digitizing supply networks. Its modules include Integrated Planning, Digital Cockpit, Smart Operations, and Optimal Decision.

  • SalesMAX: A mobile sales force automation solution for managing orders, routes, catalogs, and customer visits.

  • WareLogix: A mobile Warehouse Management System (WMS) for streamlining inventory, receiving, picking, and dispatching.

  • AssetMate: A mobile solution for real-time asset tracking, maintenance, and auditing.

Who are their typical customers?

Our customer base includes a wide range of companies, primarily in Saudi Arabia. The document shows clients across various industries such as:

  • FMCG/Retail: e.g., Almarai, Balad

  • Aviation: e.g., Flyadeal

  • Logistics: e.g., BDP International, Wared Logistics

  • Real Estate: e.g., Zawaya Real Estate

  • Industrial: e.g., Ultra Electric, Tanmiah Arabia

What are their key strategic partnerships?

Trax Group highlights its strong partnership with Microsoft. They have been a partner since 2013 and are a designated Microsoft Solutions Partner for Business Applications and Data & AI. They are also associated with the Association for Supply Chain Management (ASCM) for their training and certification programs.

 

What differentiates Trax Group from competitors?
  • Comprehensive Ecosystem: They are a one-stop shop, offering everything from strategy (Consulting) and training (Academy) to technology implementation (Technology/Scale) and proprietary AI products (Intelligence).

  • Strong Local & Global Footprint: Deep roots in Saudi Arabia with an R&D center in Egypt.

  • Microsoft Bussines - Partnership: Their long-standing and high-level partnership with Microsoft ensures expertise and reliability.

  • Owned IP: They don't just implement other companies' software; they build and sell their own proven mobile and cloud solutions.

  • People-Centric Culture:   "People First" culture, backed by multiple Great Place to Work® certifications in KSA and the GCC.

What is Trax Group's overall mission?

Trax Group aims to be a comprehensive partner for end-to-end digital transformation. They don't just sell software; they guide businesses through the entire process, from initial strategy and consulting (Trax Consulting) to technology implementation (Trax Technology/Scale), employee upskilling (Trax Academy), and deploying advanced AI and owned products (Trax Intelligence) for sustained growth.

What services does Trax Group offer?

We offer a comprehensive ecosystem of services through our five specialized business units:

  • Technology Implementation: For large enterprises and mid-sized companies.

  • Business Transformation Consulting: For operational excellence and strategy.

  • Professional Training & Certification: For capacity building and skills development.

  • AI & Intelligent Solutions: For data-driven decision-making.

  • Scalable Business Applications: For small and medium-sized businesses.

I am a large enterprise. Which Trax business unit is right for me?

Trax Technology is designed for you. We specialize in implementing robust platforms like Microsoft Dynamics 365 for Finance and Operations (ERP) and Customer Engagement (CRM), complemented by our own mobile apps to digitally transform your core operations.

I run a small or medium-sized business. Can Trax Group help me?

Absolutely. Trax Scale is specifically dedicated to helping SMBs digitize their processes with scalable and affordable solutions like Microsoft Dynamics 365 Business Central, ensuring you can start quickly and grow efficiently.

We need strategy and consulting, not just software. Can you help?

Yes. Trax Consulting exists for this exact reason. Our experts work with you to identify gaps, optimize performance, and establish strong governance through flagship programs like Business Radar (assessment), Business Optimizer (performance improvement), and Business Controller (policies & procedures).

Do you offer training for our employees?

Yes. Trax Academy provides accredited professional certifications, including globally recognized APICS/ASCM supply chain credentials, as well as customized learning programs to equip your team with the skills needed for transformation.

Does Trax Group develop its own software?

Yes. We take great pride in our owned Intellectual Property (IP). Our suite of products includes:

  • Supply Chain Digitizer (SC Digitizer): A cloud platform to digitize and integrate your end-to-end supply chain.

  • SalesMAX: A mobile solution for sales force and route management.

  • WareLogix: A mobile Warehouse Management System (WMS).

  • AssetMate: A mobile solution for asset tracking and management.

What is your relationship with Microsoft?

We are a long-standing and proud Microsoft Solutions Partner for Business Applications and Data & AI, a relationship we've maintained since 2013. This partnership ensures we provide best-in-class, certified expertise in implementing and supporting the Microsoft technology stack for our clients.

What is the "Supply Chain Digitizer"?

The SC Digitizer is our flagship AI-powered platform that transforms linear supply chains into dynamic, interconnected networks. It includes modules for Integrated Planning, a Digital Cockpit for real-time metrics, Smart Operations, and Optimal Decision engines to maximize efficiency.

What industries do you serve?

We serve a diverse range of industries, including Fast-Moving Consumer Goods (FMCG), Logistics, Aviation, Retail, Real Estate, and Industrial Manufacturing. Our solutions are flexible and can be tailored to meet specific sector needs.

How many customers have you worked with?

We have successfully delivered projects for over 130 corporate customers, building a strong reputation for reliability and results.

What makes Trax Group's team unique?

Our people are our greatest asset. We are a team of driven, collaborative, and innovative experts dedicated to client success. This is validated by our consistent certification as a Great Place to Work® in KSA and the GCC, and our ranking among the Best Workplaces in Technology.

How can I join the Trax Group team?

We are always looking for passionate and talented individuals. For career opportunities, please visit the "Careers" section of our website to view open positions.

Other Questions

General questions

How does TRAX Scale support SMEs in their digital transformation?

TRAX Scale supports SMEs by offering affordable, step-by-step technology solutions that allow businesses to automate processes, improve operational efficiency, and accelerate growth while ensuring continuity in their operations.

What types of technology solutions does TRAX Scale provide?

TRAX Scale provides a range of technology solutions designed for SMEs, including automation tools, software for process management, and systems that enhance data analytics and operational efficiency.

What is the difference between implementing a standard Microsoft product and using Trax's services?

While we are certified experts in Microsoft products, we deliver more than just software installation. We provide industry-specific best practices, deep local market understanding, and seamlessly integrate our own mobile applications (like SalesMAX and WareLogix) to create a truly end-to-end solution that maximizes your return on investment.

Can your mobile apps (SalesMAX, WareLogix, AssetMate) work independently?

Yes. Our owned products are designed to be modular. They can function as standalone solutions to solve specific challenges in sales, warehouse, or asset management. They can also be seamlessly integrated with your existing ERP systems (like Microsoft Dynamics or SAP) to create a unified digital ecosystem.

How is Trax Consulting different from other management consultancies?

Unlike purely advisory firms, we are implementers. Our consultants don't just deliver reports; they provide actionable, technology-enabled strategies. We have the practical expertise to directly translate our recommendations into real-world solutions, often leveraging our own Technology and Intelligence business units to bring them to life.

What is the typical outcome of a "Business Radar" assessment?

The Business Radar provides a clear, data-driven diagnostic of your company's health across five critical business areas. The outcome is a prioritized roadmap with specific recommendations, highlighting immediate opportunities for improvement and providing a clear strategy for transformation, which can then be executed with our other services.

Are Trax Academy's training programs only for supply chain roles?

While we are a leader in supply chain certifications (APICS/ASCM), our Academy offers a wide range of programs across various business functions, including finance, project management, and leadership. We also specialize in creating Customized Learning Programs tailored to your company's unique processes and systems.

What is "Let's Chain It"?

"Let's Chain It" is our annual flagship learning event, organized by Trax Group. It's an immersive experience that uses gamification and business simulation technologies to increase awareness and improve integration across the value chain. It offers participants an unparalleled, hands-on learning experience.

We already have an ERP. What value does the "Supply Chain Digitizer" add?

An ERP manages transactional data. The SC Digitizer adds an intelligent layer on top. It synthesizes data from your ERP and other sources to provide predictive analytics, advanced "what-if" scenario planning, and real-time operational intelligence. It transforms your supply chain from reactive to proactive and predictive.

Please contact us for more information.