Masheed is a leading industrial supplier operating across Saudi Arabia, Egypt, and the UAE, specializing in construction materials, trading, transportation, and e-commerce. Supporting large-scale infrastructure projects, the company required a robust digital foundation to manage complex logistics, multi-location distribution, and cross-border growth effectively.

 
 
 
 
 
ClientMasheed
IndustryTrading & Transportation
SolutionMicrosoft Dynamics 365
RegionMiddle Esat
Masheed Success Story
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Business Context & Challenges

Operating in the construction and industrial supply sector presents significant operational complexity. Masheed manages large product volumes, multiple warehouses, and diverse transportation networks requiring greater visibility and control.

 

  • Complex multi-location logistics

  • Limited supply chain visibility

  • Manual fragmented processes

  • Industrial growth pressure

To support expansion and improve operational control, Masheed needed a unified, cloud-based ERP platform designed for industrial-scale operations.

 
 
Challenges

keys success

Centralize Data

Centralize Data

High transaction volumes efficiently

high transaction volumes efficiently

Automation and system integration

automation and system integration

Improving operational visibility and control

Improving operational visibility and control

Implementation

         Transformation Strategy

Masheed partnered with Trax Group to lead its cloud transformation and establish a scalable supply chain roadmap aligned with its long-term industrial growth strategy.

Key objectives of the transformation included:

  • Centralize DataConnect supply chain operations.
  • Enhance WarehouseImprove inventory management capabilities.
  • Improve ProcurementIncrease efficiency and control.
  • Strengthen PlanningBoost forecasting accuracy.
  • Enable ScalabilityBuild long-term resilience.
  • Integrate OperationsDeliver enterprise-grade transformation.
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Solution & Implementation

Trax Group implemented Microsoft Dynamics 365 as Masheed's core ERP platform, tailored to meet the demands of industrial operations and multi-location distribution with precision.

The solution enabled Masheed:

  • Warehouse ManagementImprove inventory, fulfillment efficiency.
  • Procurement ManagementStreamline purchasing, supplier coordination.
  • Demand PlanningEnable data-driven planning decisions.
  • Supply Chain VisibilityReal-time stock, performance insights.
  • Cloud ScalabilitySupport expansion, minimize disruption.
  • Team AlignmentConnect processes with operations.
Strategy
Value

         Business Impact & Value

The ERP-driven transformation delivered significant operational value for Masheed, driving efficiency, visibility, and resilience across warehousing, procurement, and logistics operations.

  • Operational EfficiencyImproved across warehousing/logistics.
  • Supply Chain VisibilityProactive decision making enabled.
  • Inventory AccuracyGreater across multiple locations.
  • Demand PlanningStronger project/e-commerce support.
  • Business ResilienceSustainable long-term growth.
  • Strategic BackboneConnecting data/processes/teams.
Why Choose Trax Group
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Why Trax Group?

Trax’s approach combined:

  • Industrial Supply Chain ExpertiseDeep understanding of construction.
  • Dynamics 365 MasteryProven implementation expertise demonstrated.
  • Business-First MethodologyTransformation aligned with objectives.
  • Long-Term AdvisoryOngoing support and capabilities.
  • Multi-Location OperationsExpertise across regions/countries.
  • Scalability FocusSupporting operational excellence always.

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