This is the story of how Al Majed 4 Oud set a national benchmark. Over a focused transformation journey, the company aligned its supply chain with the world’s most recognized standard and became the first organization in Saudi Arabia to earn the 2026 ASCM Award of Excellence in Sustainability. Every phase of the work was built to lead to this recognition.

Client

Al Majed 4 Oud 

Industry

Oud & Fragrance (Retail / Consumer Goods) 

Recognition 

2026 ASCM Award of Excellence in Sustainability - first in Saudi Arabia 

Solution

ASCM SCOR Digital Standard (SCOR DS) sustainability transformation - Trax Consulting 

Engagement  

Four-month journey, seven phases 

Region

Saudi Arabia 

 
Al Majed For Oud

The Achievement

Al Majed 4 Oud has been recognized with the 2026 ASCM Award of Excellence in Sustainability, becoming the first organization in Saudi Arabia to reach this global benchmark. Awarded by the Association for Supply Chain Management (ASCM), the world’s leading authority on supply-chain standards, the recognition places Al Majed 4 Oud among a select group of organizations worldwide measured and validated against the SCOR Digital Standard (SCOR DS). 

More than an award, it stands for a genuine commitment to operational excellence, digital transformation, and sustainability, fully aligned with the aspirations of Saudi Vision 2030 and the Saudi Green Initiative. The recognition carries a certificate, a digital badge, and an invitation to the global ASCM CHAINge Conference. 

  • First in Saudi Arabia – The first Saudi organization to earn this recognition. 
  • Category – Sustainability, for measurable ESG impact across the supply chain. 
  • Standard – Validated against the ASCM SCOR Digital Standard (SCOR DS). 
  • National alignment – In line with Saudi Vision 2030 and the Saudi Green Initiative. 
  • Delivered with – Al Majed 4 Oud, Trax Group, and ASCM, in partnership. 
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The Starting Point: Business Context & Challenges 

A recognition like this begins with a decision to be measured. As Al Majed 4 Oud pursued sustainable growth, it needed to move from ambition to a benchmarked, internationally validated supply chain, because sustainability leadership in the Kingdom now calls for proof rather than intent. 

  • No benchmarked baseline against a global supply-chain standard 
  • Sustainability maturity and talent gaps not yet formally assessed 
  • ESG ambition in need of a structured, defensible roadmap 
  • Alignment required with Saudi Vision 2030 and the Saudi Green Initiative 

To turn this ambition into recognized excellence, Al Majed 4 Oud partnered with Trax Group and ASCM to align its supply chain with the SCOR Digital Standard.

Challenges

keys success

Centralize Data

Global benchmark

Performance measured against worldwide peers through the ASCM SCORmark.

High transaction volumes efficiently

Certified capability

ASCM sustainability training and corporate membership, built into the team. 

Automation and system integration

Sustainability roadmap

A prioritized “To-Be” roadmap for sustainable, long-term growth.

Improving operational visibility and control

National alignment

Directly aligned with Vision 2030 and the Saudi Green Initiative. 

Implementation

        The Journey: Transformation Strategy 

Al Majed 4 Oud partnered with Trax Group, in collaboration with ASCM, on a structured four-month journey built around the ASCM SCOR framework and delivered across Trax’s five transformation dimensions: Organization, People, Process, Performance, and Technology. Each objective was a step toward the recognition.

 

 

 

 

Key objectives of the transformation included:

  • Establish a clear baseline through talent, maturity, and sustainability assessments
  • Build internal capability with ASCM sustainability training and corporate membership
  • Benchmark performance against global peers using the ASCM SCORmark
  • Map current-state processes and analyze KPIs against international standards
  • Define a prioritized “To-Be” roadmap for sustainable, competitive growth
  • Reach the ASCM Award of Excellence in Sustainability
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Solution & Implementation

Trax Group led Al Majed 4 Oud through a seven-phase engagement aligned to the SCOR Digital Standard:

 

 

 

 

 

 

 

The solution enabled Masheed:

  • PreparationTalent, maturity, and sustainability assessments, plus activation of ASCM corporate membership, to set a clear baseline.
  • Skilling for engagement ASCM sustainability training for the core team, the only sustainability model scoped specifically for supply chain, with certificates of completion.
  • Engage & defineThe ASCM SCORmark benchmark across Plan, Source, Make, Deliver, and Return, with customer and product segmentation.
  • Process analysisCurrent-state process mapping and readouts of the maturity and sustainability assessments to stakeholders.
  • Performance analysisIn-depth KPI analysis, supported by benchmarking reports and validation sessions.
  • People & practice analysisWorkshops to identify talent gaps and prioritize best practices into clear development areas.
  • Roadmap developmentA comprehensive “To-Be” roadmap with future-state process flows and prioritized initiatives.

Each phase built the evidence, capability, and roadmap that the ASCM recognition demands, and together they carried Al Majed 4 Oud to the award.

Strategy
Value

         Business Impact & Value

The journey delivered the recognition it was built for, and more: 

  • A national firsthe first Saudi organization to earn the 2026 ASCM Award of Excellence in Sustainability.
  • Benchmarked baselinePerformance measured against global peers through the ASCM SCORmark.
  • A clear roadmapPrioritized “To-Be” initiatives for sustainable, long-term growth.
  • ESG & Vision 2030 alignmentA supply chain positioned against the Kingdom’s national sustainability agenda and the Saudi Green Initiative.
  • Global standingA certificate, a digital badge, and an invitation to the ASCM CHAINge Conference.
  • Better DecisionsThrough real-time insights.
Why Choose Trax Group
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Why Trax Group?

Trax’s approach combined:

  • Supply-chain framework expertisean ASCM SCOR-based methodology proven in Saudi Arabia
  • People, process and performanceProven implementation success.
  • Capability transfertraining and certification that leave the capability inside the team
  • Sustainability focusESG aligned to Vision 2030 and the Saudi Green Initiative
  • Trusted partnershipcollaborative delivery built on ASCM’s globally recognized standards
  • Supply Chain OptimizationEnhanced operational efficiency.

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