Join this exciting journey

Learn how to boost your Supply Chain performance

Time To Chain It

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Stage 1: Opening Rounds

In-person one-day workshop

Stage 2: Local Finals

Three Remote Rounds

Stage 3: Global Final

Four Remote Rounds

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WHAT IS LET'S CHAIN IT?

The Let’s Chain It Supply Chain Simulation Program is an interactive, hands-on experience that immerses participants in real-world business challenges. Through this innovative business simulation, professionals learn how to make smarter supply chain decisions, optimize strategy, and collaborate effectively across teams. Whether you’re a student, manager, or executive, this program provides the practical skills and insights needed to thrive in today’s complex supply chain environment.

The Business Case

The Fresh Connection - No. 1 Supply Chain Simulation Game

The Business Scenario :

A global company is facing major losses and declining performance. As part of a newly assigned leadership team, you’ll take charge of key functions—supply chain, purchasing, operations, and sales—to turn the business around and restore profitability.

The Mission :

As one aligned team, you’ll collaborate to build strategies, manage operations, and test decisions in real business scenarios—learning how each choice impacts the value chain and overall performance.

The Participants :

Each participating team must include four key roles: Supply Chain, Operations, Purchasing, and Sales.
An optional but highly valuable fifth role is the Coach/Director—an executive-level leader who guides and supports the team throughout the journey.

BUSINESSES NEED TO ACCELERATE THEIR DIGITAL TRANSFORMATION TO BECOME MORE RESILIENT

Realize the role that digital technologies play in having a resilient, responsive, and agile supply chain to cope with the current economical challenges.

Looking for a Resilient Supply Chain ?

Digital transformation will enable this

The pandemic exposed deep vulnerabilities in global supply chains, emphasizing the need for resilience, responsiveness, and digital capability. Businesses are now accelerating their digital transformation to prepare for future disruptions.

By adopting platforms that integrate analytics, AI, and machine learning, companies can gain end-to-end visibility and build smarter, more adaptable supply chains. This transformation enables better customer service, optimized inventory, lower operational costs, and increased efficiency—turning uncertainty into opportunity.

Practice Strategy. Experience Trade-Offs. Drive Results.

22Hours
8Sessions
10Simulation Rounds
60Company Teams

WHY TO ATTEND? SEE THE BELOW

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Several Benefits

The team will gain new knowledge and skills.

  • Unlock true alignment across your value chain—integrating supply chain with every core function.
  • Gain knowledge of how to put Strategy into Actions.
  • Develop advanced decision-making skills within your team
  • Learn how to effectively manage trade-offs
  • See how benefits of collaboration are measurable
  • Join 250+ companies worldwide and earn national and global recognition.

THE JOURNY LEADERS

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Eng. Khaled Rashad

Principle Consultant, SCM

Eng. Ahmed Maghraby

Director - Consulting Services

Dr Ahmed Farouk

Director - Consulting Services

Don't miss the Chance to meet with The Domain Experts

The Journey Leaders

Three supply chain and operations management experts will lead this journey. Join the journey with our team and learn how to boost your supply chain performance.

Stage 1

 

Opening Rounds

(In-person one-day workshop)

Riyadh: Sat. 26 Oct. 2024
Jeddah: Sat. 2 Nov. 2024

In this stage, teams in both regions (Riyadh and Jeddah) will participate in a one-day face-to-face workshop to get trained and participate in 3 rounds of a serious supply chain game, The Fresh Connection (TFC) business simulation:

  • Riyadh Workshop, on Sat 29 Oct. 2024, 10:00 AM – 06:00 PM
  • Jeddah Workshop, on Sat 2 Nov. 2024, 10:00 AM -06:00 PM
Stage 2

 

Saudi Challenge

(Local Finals)

4 Nov. – 6 Nov. 2024

Based on Stage 1 results, the best-performing teams from both regions (Riyadh and Jeddah) will qualify to join the Saudi finals, which will run virtually for 3 days as follows (Riyadh Timezone):

  • 4 Nov 2024, 07:00 PM – 08:00 PM.
  • 5 Nov  2024, 07:00 PM – 08:00 PM.
  • 6 Nov 2024,  07:00 PM – 08:00 PM.
Stage 3

 

International Round

( Global Finals)

11 Nov. – 14 Nov. 2024

The top 3 teams in stage 2 will qualify to join the international (global) finals and participate with multiple company teams from other countries. The global final will run virtually for 4 days as follows (Riyadh Timezone):

  • 11 Nov 2023, 03:00 PM – 06:00 PM
  • 12 Nov  2023, 03:00 PM – 06:00 PM
  • 13 Nov 2023,  03:00 PM – 06:00 PM
  • 14 Nov 2023,  03:00 PM – 06:00 PM

THE JOURNY STAGES & SCHEDULE

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Stage 1

Opening Rounds (In-person one-day workshop)

In this stage, teams in both regions (Riyadh and Jeddah) will participate in a one-day face-to-face workshop to get trained and participate in 3 rounds of a serious supply chain game, The Fresh Connection (TFC) business simulation:

  • Riyadh Workshop, on Sat 29 Oct. 2024, 10:00 AM – 06:00 PM
  • Jeddah Workshop, on Sat 2 Nov. 2024, 10:00 AM -06:00 PM

Stage 2

Saudi Challenge (Local Finals)

Based on Stage 1 results, the best-performing teams from both regions (Riyadh and Jeddah) will qualify to join the Saudi finals, which will run virtually for 3 days as follows (Riyadh Timezone):

  • 4 Nov 2024, 07:00 PM – 08:00 PM.
  • 5 Nov  2024, 07:00 PM – 08:00 PM.
  • 6 Nov 2024,  07:00 PM – 08:00 PM.

Stage 3

International Round ( Global Finals)

The top 3 teams in stage 2 will qualify to join the international (global) finals and participate with multiple company teams from other countries. The global final will run virtually for 4 days as follows (Riyadh Timezone):

  • 11 Nov 2023, 03:00 PM – 06:00 PM
  • 12 Nov  2023, 03:00 PM – 06:00 PM
  • 13 Nov 2023,  03:00 PM – 06:00 PM
  • 14 Nov 2023,  03:00 PM – 06:00 PM

Frequently Asked Questions

Who can attend Let’s Chain It ?
Let’s Chain It in value chain and supply chain learning journey which is perfectly designed for professionals in the fields of supply chain, operations management, sales, procurement, Inventory management and Finance.
Can I join as an individual?
Let’s Chain It, is a learning journey that is designed for organizations, ideally, 4-5 people from each organization are forming one team representing their organization in this event, so individuals can not join Let’s Chain It.
What can I get from Let’s Chain It over other events in the market?
Let’s Chain It, is not a workshop, it is a comprehensive learning journey in which the participants will not only receive theoretical knowledge but also, they will have practical business cases on one of the most advanced business simulators that replicate real business scenarios.
What is Fresh-Connection?
The Fresh Connection (TFC), Netherlands is one of the most advanced business simulators that Trax Group use in Let’s Chain It to make the participant live real business scenarios and teaches the participants how to deal perfectly with each scenario and how to take the ideal strategic and tactical decisions in each case.
Can senior managers attend Let’s Chain It?
We highly recommend at least 1-2 senior managers attend the learning journey with their team to motivate them and help them in taking business decisions, especially through the business simulation rounds.
What if my team wins Let’s Chain It challenge?
The top winning three teams on Saudi Arabia level will get valuable business awards, ranging from fully sponsored training program– including travel and accommodation – in Sharm Elsheikh, Egypt to fully sponsored training programs in Saudi Arabia different cities. The average normal cost of these programs is 3000 USD / Person, you will get all of these absolutely FREE.