Deraah is a leading Saudi beauty retail brand operating over 950 branches across 162 cities. Offering French perfumes, oriental fragrances, cosmetics, and accessories, the company manages significant geographic scale. Success requires strong operational control, supply chain efficiency, and consistent omnichannel customer experiences.

 
 
 
ClientDeraah
IndustryPerfumes & Cosmetics Retail
SolutionMicrosoft Dynamics 365
RegionSaudi Arabia
Deraah Success Story
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Business Context & Challenges

As Deraah expanded its retail presence, managing inventory, warehousing, and supply chain operations grew increasingly complex. Operating at significant scale across hundreds of locations introduced challenges that required a modern, unified platform to maintain service levels and efficiency.

 

  • Branch inventory complexity

  • Limited warehouse visibility

  • Faster replenishment demands

  • Inaccurate demand planning

To sustain growth while maintaining operational excellence, Barn’s required a robust, enterprise-grade platform capable of supporting centralized control, automation, and integration across its ecosystem.

Challenges

keys success

Centralize Data

Centralize core business operations

High transaction volumes efficiently

high transaction volumes efficiently

Automation and system integration

automation and system integration

Improving operational visibility and control

Improving operational visibility and control

Implementation

         Transformation Strategy

Deraah partnered with Trax Group to lead its cloud transformation and define a long-term supply chain roadmap aligned with business growth and operational excellence.

Key objectives of the transformation included:

  • Warehouse ManagementImprove efficiency and accuracy.
  • Demand PlanningEnable smarter replenishment decisions.
  • Inventory ControlReal-time visibility everywhere.
  • Supply Chain OptimizationStreamline procurement and distribution.
  • Cloud ScalabilitySupport growth seamlessly.
  • Team CollaborationEnsure smooth daily adoption.
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Solution & Implementation

Trax Group implemented Microsoft Dynamics 365 as Deraah's core ERP platform, delivering advanced capabilities tailored to large-scale omnichannel retail operations with precision and scalability.

The solution enabled DERAAH:

  • Warehouse ManagementBoost efficiency, stock accuracy.
  • Demand PlanningSmarter, data-driven replenishment.
  • Inventory ControlReal-time visibility everywhere.
  • Supply Chain OptimizationStreamline procurement, distribution processes.
  • Cloud ScalabilitySupport growth, maintain performance.
  • Team CollaborationSmooth adoption, minimal disruption.
Strategy
Value

         Business Impact & Value

The ERP-driven transformation delivered measurable value across Deraah's operations, driving efficiency, accuracy, and growth through an integrated, data-driven retail foundation.

  • Inventory AccuracyImproved across warehouses/branches.
  • Warehouse EfficiencyReduced fulfillment bottlenecks significantly.
  • Demand ForecastingBetter availability, satisfaction.
  • Operational VisibilityFaster decision making enabled.
  • Stronger ScalabilitySupporting ongoing retail expansion.
  • Strategic BackboneConnecting data/processes/teams.
Why Choose Trax Group
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Why Trax Group?

Trax’s approach combined:

  • Omnichannel Retail ExpertiseDeep understanding of complexity.
  • Dynamics 365 MasteryStrong implementation expertise demonstrated.
  • Business-First MethodologyStrategy aligns with operations.
  • Long-Term PartnershipOngoing support and collaboration.
  • Supply Chain FocusTransformation drives real results.
  • Growth EnablementSupporting efficiency and expansion.

Need Customer Service?

Transform. Automate. Grow.
Discover how Trax Group can take your operations to the next level.

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